9 Items of Value for Real Estate Clients for Lasting Relationships

Your job as a REALTOR® begins way before clients choose to work with you. And it continues long past move-in day. If you nurture them properly, it can easily become a mutually beneficial long-lasting relationship. Building those relationships is part of your marketing efforts and realtor sales skills to get new potential clients and revenue.

Being a real estate agent working on commission means you aren’t guaranteed a fixed monthly paycheck. This feast or famine type of work invites you to build strong connections with your clients so they’ll come to you with repeat business or help you reach more people through word of mouth.

Many realtors believe that the way to a client’s heart is by giving them wine bottles, fruit baskets, or a new key chain. Those are nice gestures, but they won’t cut it. They’re impersonal, and therefore, easy to forget.

There are several items of value for real estate clients that will make them truly appreciate you. Spoiler alert, these aren’t necessarily tangible.

By the end of this blog, you’ll be ready to wow your clients and get them to refer you to others organically without too much additional effort. We’ll even explain how to earn passive income for yourself and your existing clients.

Table of contents

How do you provide value to real estate clients?

Help your clients find their dream home and nurture your ongoing relationship to get referrals and repeat business.

To increase the chances of getting referrals or repeat business, you should provide value by:

  1. Listening to their needs and coordinating house visits that match those expectations.
  2. Helping them discover ways to monetize their investment.
  3. Getting to know the neighborhood and providing them with interesting insights.
  4. Being knowledgeable in terms of laws and regulations and being able to answer their questions.
  5. Using your unique background to wow your clients.
  6. Truly get to know them so you can customize your actions according to their preferences.

9 items of value to real estate clients

There are different ways in which you can provide value to your real estate clients. This doesn’t necessarily mean they should be material things. Here are some of the things you can do before, during, and after the move to provide added value and get them to remember you:

Before the move

This is a stressful time for you and your clients. To make all the hard work count and provide value to your clients, you can:

1. Help home buyers monetize their assets or make the right offer

One of the very first things you can do as a real estate professional is to understand what they’ll use the property for. Then, you can make a plan to fulfill that goal.

2. Offer assistance with paperwork

Buying or selling property comes with a great deal of paperwork, regulations, and jargon that your clients may not be familiar with. Offer to handle their paperwork for an additional fee or assist them at every step.

3. Provide them with a checklist of moving-in items

Make detailed and actionable checklists for them to follow.

4. Provide a list of recommended local services

Share a list of contacts and addresses to complete tasks such as landscaping, cleaning, and maintenance.

During the move

Moving can feel like a never-ending task. Here are some ways to be present on this day without being invasive:

5. Send a personalized text message

A good idea is to send your client an early morning text message wishing them good luck with the move, personalized with details they shared with you.

6. Share a list of nearby restaurants with delivery

Send them a list of nearby restaurants that provide delivery options.

7. Help them lift some boxes or take things off of their plates

You might offer to help your client with lifting boxes or attending to their necessities on moving day.

After the move

These are some actions to take to be remembered post-move:

8. Keep homeowners up to date with local trends

Contact them later to share relevant market data.

9. Manage their property as a short-term rental

If you’re managing their vacation property, utilize platforms that handle distribution and marketing to maximize rental revenue.

Go the extra mile to provide value—enjoy the benefits

The real estate market is highly competitive and building strong connections is crucial for sustaining a successful business. By nurturing the relationship with your clients, you’re planting the seeds for a growing client portfolio. To do so, you need to provide your real estate clients with items of value.