Capital Vacations Grew STR Revenue 60%+ in Under 12 Months
How a 190-property resort portfolio added VRBO as a net-new channel and achieved seven-figure ROI with Jetstream.
60%+
Year-over-year GBV growth, with fewer rooms than the prior year
Danirose Barry
VP of Revenue Strategy Capital Vacations
- 190+ properties
- US & Mexico
- Resort, timeshare, independent hospitality
~$900K
Incremental revenue year-over-year
22%
of GBV from VRBO, a channel that was zero
7-Figure
Total ROI including staff cost savings
Under 12 mo
From launch to these results
The Challenge
Two Staff, One Channel, and an Integration That Kept Breaking
Before Jetstream, Capital Vacations had two full-time staff dedicated solely to managing Airbnb distribution, handling content updates, guest responsiveness, and the constant firefighting that came with a SynXis integration that frequently failed to push reservations through to the front desk.
VRBO was effectively absent from their channel strategy. The only exposure they had was minimal visibility through Expedia.
The Solution
Rate Blending, 24/7 Guest Services, and a True Strategic Partner
Capital Vacations needed a partner who could match their own merchandising standards, operate around the clock, and flex with demand spikes. Jetstream's rate blending capability was the deciding factor.
Danirose Barry, VP of Revenue Strategy
Jetstream took over full operational responsibility for STR channels: listing optimization, 24/7 guest communications, payment processing, and proactive account management.
Danirose Barry
VP of Revenue Strategy, Capital Vacations
Net-New Channel
VRBO: From Zero to 22% of GBV
Before Jetstream, VRBO was effectively nonexistent for Capital Vacations. Jetstream launched VRBO as a fully managed channel across the portfolio.
Danirose Barry
Total growth to represent 22% of total GBV in the last 60 days.
The Results
What Changed in Less Than 12 Months
Capital Vacations achieved these results while operating with fewer available rooms than the prior year.
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60%+
Year-over-year GBV growth, with fewer rooms available than the prior year
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~$900K
Incremental revenue increase year-over-year across the portfolio
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7-Figure ROI
Total return when factoring in staff cost savings
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2 FTEs Redeployed
Staff previously dedicated to Airbnb management moved to higher-value work
The Recommendation
What Danirose Would Tell Another VP of Distribution
When asked what advice she'd give a peer considering Jetstream, Danirose's answer was immediate: stop trying to build expertise internally in an area that demands specialization.
Danirose Barry
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